Max Mara Teddy Bear Coat 10th Anniversary Campaign

 Max Mara Teddy Bear Coat 10th Anniversary Campaign


The spotlight falls squarely on the coat’s composition: a mix of materials like alpaca and cashmere or camel hair cradled on a silk base. The fabric is as rich as the history of the house of Max Mara itself, founded as a harbinger of high-quality, tailor-made fashion.













The enveloping shape of the Max Mara Teddy Bear coat takes the spotlight in a new campaign.

The Teddy Bear coat from Max Mara gets casual with jeans and sunglasses.

Max Mara pairs the iconic Teddy coat with a black dress.

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